Kreis | Speculative Fashion Brand
Overview
Fall 2024 | Kreis is a fashion brand I designed, the inaugural collection titled "Collection One." As part of my exploration, I designed a brand logo and guide, marketing collateral, product collateral, and produced a few physical samples. I exhibit these samples in a look book, which I hand-bound.
Brand Thinking
Kreis, German for "circle," is an homage to the natural world. We honor the cyclical, fluid, ever-changing nature of the Earth. Reflection and connection are our core values. Our pieces intend to reflect nature, and serve to remind the wearer that we, as people, are connected parts of nature ourselves. Kreis is for the wearer in motion with nature, no matter the setting.
Set for Spring/Summer 2025, Collection One looks to the tides. Textural surface elements in the pieces move with the wearer, mirroring the tidal ebb and flow. Wearers may move through cityscapes, mountains and forests, even landlocked suburban streets—Collection One brings a piece of the ocean.
Who is Kreis for?
Age Range
18-55
Gender Presentation
Feminine
Income
Mid-Range to High
Occupation
Artists, musicians, writers, creatives.
Environment
Urban, suburban, countryside, anywhere.
Hobbies/Personality
Enjoys connecting with nature, artistic, creative, takes time to notice.
Brand Elements
Kreis Logo
Secondary Graphic
Typeface & Weights
Acumin Pro
Acumin Pro Medium
Colors
#5b93c1
#b7b7b7
Marketing Collateral
Product Collateral
Physical Samples
Lookbook
